Because of the 4 brands under the eDreams ODIGEO umbrella, we had to build a white-label design system that helped us to keep the branding alive through the whole flow, but also allowed us to keep the app consistency and develop fast.
With the top-notch Research Lab we had in our office, I could actively participate in the user research activities we ran in the apps. By the time I worked in eDreams, I conducted more than 50 sessions, from ideation workshops and interview sessions to competitors evaluation and high fidelity prototypes user testings.
This sessions helped us to understand better the specific needs and behaviours of our users, in order to build the tools they need and provide them the best travel companion app.
Every 2 weeks we released a new version of the app, with multiple AB tests to validate the learnings we had in the lab.
We wanted the Trip page to be more helpful and also to increase our revenue diversification, the problem is that it wasn’t possible in the structure we had before.
The solution was to redesign it from scratch, with a new flow, with real time flight information and smarter product suggestions for the users.
Some of the outcomes I helped the apps team to achieve in eDreams ODIGEO over the past years are: